Advertorial funnels
that sell.
We build high-converting advertorial funnels for health, beauty & nutrition brands — from angle research to ad account. Operators, not consultants.
Why paid ads burn out for
most health & beauty brands
You're not doing anything wrong. You're just playing a game that gets more expensive every single quarter.
The typical ROAS curve without new angles
You're bidding on the same 5% as everyone else
Every competitor targets the same bottom-of-funnel buyers. Auction prices climb, margins shrink, and scaling stalls.
Winning ads die within weeks
Without a system for new angles, you recycle the same three hooks until ROAS collapses — then start guessing again.
Product pages don't convert cold audiences
95% of your market isn't ready to buy today. Sending them straight to a product page wastes almost your entire reach.
Bullet points don't build desire
Cold audiences buy transformation, proof and story. A features list can't do the selling for a skeptical stranger.
If this sounds familiar: it's not your product. It's your funnel.
Pre-sell before you sell
The advertorial funnel warms up cold traffic with story — so by the time visitors hit your offer, they already want it.
Ad
A scroll-stopping angle that speaks to the problem — not the product. Built to earn the click cheap.
Advertorial
An editorial-style story that educates, builds trust and creates desire — the selling happens here.
Offer Page
A conversion-optimized landing page that closes the pre-sold visitor with proof, urgency and a clear offer.
Checkout
Upsell & AOV mechanics that turn cold traffic profitable on the first purchase — not in month six.
Only ~5% of your market is ready to buy today.
Advertorials unlock the other 95%.
Problem-aware people nobody else is talking to — that's where cheap acquisition lives. We find the angle, tell the story, and turn strangers into buyers.
Four disciplines.
One funnel machine.
Everything an advertorial funnel needs to print — under one roof, executed by people who do this daily.
Media Buying
Full campaign setup, testing and scaling across Meta, Google and native networks. Spend-weighted decisions, no vanity metrics.
Copywriting & Storytelling
Direct-response advertorials, headlines and hooks built on deep audience research — stories that sell, not content that fills space.
Funnel Building
Advertorials, landing pages and offer pages — designed, built and tracked. Ready for traffic, optimized for revenue per visitor.
Ad Creatives
Static and video creatives engineered for the funnel — angle-matched, produced in batches, tested against each other.
An engine, not a checklist.
Nine steps that run in a loop. Every test feeds data back into new angles — that's how funnels keep scaling instead of burning out.
Deep-Dive Analysis
We tear down your brand, offer, numbers and current funnels before touching anything.
Simple. Transparent.
No retainers required.
Start with a single advertorial or book a deep-dive on your existing funnels — no long-term lock-in.
A complete, funnel-ready advertorial — researched, written and structured to convert cold traffic.
- Deep audience & angle research
- Direct-response copy, story-first
- Funnel-ready structure & layout
- Built on 1,000+ tested advertorials
- Revision round included
A 1:1 deep-dive into your advertorial funnels — we analyze, dissect and rebuild your strategy live.
- Full funnel & advertorial audit
- Angle & copy analysis
- Media buying review
- Concrete action plan to execute
- Recording included
● Jonas Holfert — Founder
Jonas Holfert
8 years in e-commerce. 4 years deep in advertorials. Zero theory.
I started in conversion-rate optimization — obsessing over why visitors buy or bounce. That obsession led me to the highest-leverage asset in paid marketing: the advertorial.
For the last 4 years I've done nothing else: writing, building and scaling advertorial funnels for health, beauty and nutrition brands. I run my own D2C brands with the exact same playbook — so every strategy you get has already spent real money and produced real revenue.
Operator, not consultant. When we work together, you work with me — not a junior team.
Questions, answered.
An advertorial funnel places an editorial-style story page between your ad and your offer. Instead of pushing cold traffic straight to a product page, the advertorial educates, builds trust and creates desire first — so the visitor arrives at your offer pre-sold. That's why it converts cold audiences that normal funnels waste.
D2C brands in health, beauty and nutrition — ideally already running paid traffic and doing 7 to 8 figures. If you have a proven product and want a scalable way to reach colder audiences profitably, this is built for you.
Both is possible. You can order standalone advertorials (€1,500 each) and run them yourself — or we handle the full system: research, copy, funnel build, creatives and media buying. Most clients start with one advertorial and expand from there.
A single advertorial is typically ready within 7–10 business days. A complete funnel — advertorial, offer page, creatives and campaign setup — usually goes live within 2–3 weeks.
You need enough spend to generate meaningful data — as a rule of thumb, a consistent testing budget in the four-to-five-figure range per month. Advertorial funnels aren't a hack for tiny budgets; they're a scaling system for brands that already spend.
A landing page converts people who already want your product. An advertorial creates that want. It unlocks problem-aware audiences — the ~95% of your market your competitors ignore — which means cheaper clicks, fresh audiences and angles that scale.
You'll hear back within 24–48 hours — via WhatsApp or email, whichever you prefer. If it's a fit, we jump on a short call, align on scope, and start.
Let's build your funnel.
Tell us about your brand. If it's a fit, you'll hear from us within 24–48 hours.
Request received.
We'll get back to you within 24–48 hours — check WhatsApp & email.